Insights

Notes for before
you press “launch.”

Practical thinking on creative comparisons, landing pages and measurement. No growth hacks. No magic dashboards.

If the audience, offer and placement change with the creative, you may get a winner—but you will not know why.

Ten practical checks for message match, mobile usability, forms, tracking and the promises your page makes.

Cheap traffic feels efficient until you follow it through the funnel. Here is a better way to read the numbers.

What should your next campaign tell you?

Bring the offer, the question and the messy context. We will start there.